Student Project
Professor: Karen Dorff
2019
Professor: Karen Dorff
2019
Packaging Design for Village Candle
A brand too tired to stand out from the crowd. Village Candle was even often confused for its competitor, Yankee Candle. I wanted to create a more modern and fresh brand identity through typography, photography, and illustration. Village Candle would have a brand more centered around its unique roots and their emphasis on the anatomy of each candle. With this approach, Village Candle will stand as its own distinguished brand.