Packaging Design for Village Candle

A brand too tired to stand out from the crowd. Village Candle was even often confused for its competitor, Yankee Candle. I wanted to create a more modern and fresh brand identity through typography, photography, and illustration. Village Candle would have a brand more centered around its unique roots and their emphasis on the anatomy of each candle. With this approach, Village Candle will stand as its own distinguished brand.

Category:
Brand Identity

Year:
2019

Location:
Denton, Texas

Team:
Brittnee Gayet, Designer
Karen Dorff, Professor

Completed at:
The University of North Texas

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