Ad Campaign: Beautywell Project

Colorism is prejudicial treatment of same-race people based solely on their skin color. The dominant voice regarding colorism is from retailers, manufacturers, and advertisers to consumers. This campaign creates a new dialogue in the colorism conversation that speaks the truth through its message: You do not own your success if you alter yourself to societal standards to achieve it.

Student Group Project
Professor: Stephen Zhang
2020

Advertisements & Creative Direction: Annie Evans & Sharon Mathew
Advertisement Model Images: Zoltan Tombor, Vogue India, Susan Markisz, & Sharif Hamza
Digital Screens: Rodrigo Monge & Brittnee Gayet
Digital Model Images: Rony Sison, Daniel Xavier, Team Maestroo, Sadman Chowdhury, & Joackim Weiler

Click here to view our research documentation and project explanation.
A quarantined student project. Completed Spring 2020.

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