Vacadillos is a sub-brand to Stryve, introducing a new meat snack called Carne Seca. The brand was born in January 2021 with a mission to introduce this type of snack to America. With just the basic brand guidelines like type, color, and packaging; I was tasked with the brand extension for Vacadillos. This included the web UI ideation and iconography design, as well as social media graphics, both for ads and organic content, and printed marketing materials etc.
Website design and illustrations created by Austin Ranson and I with the creative direction of Paige Brown. Icon ideations and illustration created by me. 2020-2021