Student Project
Professor: Doug May
2018
Professor: Doug May
2018





What makes every other hole in the wall coffee shop feel unique? That was the challenge that Monks Coffee shop faced. There were so many different types of styles coming through their interior, social media and advertising that it was difficult to tell if it was really THE Monks coffee shop communicating or not. So, with a goal of consistency, I set out to create a brand inspired by the silliness and rustic feeling of the coffee shop.