Stryve Biltong Meat Snacks Brand Extensions

After going through a new re-brand at the beginning of the year, Stryve Biltong snacks was looking to take the brand story even further. I was tasked with this job, and created a new series of printed and digital materials that show the true meaning of the brand, and encourage its audience to "Stryve On". Through this brand story, the marketing team and I focused on what it means to be a "Stryver". Whether it means to stay healthy, try a new sport, or always be on the lookout for a new adventure. Stryve also introduced a new product called "Beef Bites" at the end of 2020. In order to help distinguish the beef bites from the other packaging, but still keep the branding cohesive, I created an abstract illustration that is inspired by the shape of the beef bites.