The National Renewable Energy Lab Giving Campaign

The NREL Giving Campaign allows the nonprofit organization to reach brand new donors (and keep them engaged) through means like social and Peer-to-Peer Fundraising is a steadfast methods that nonprofits rely on to attract new supporters. The Giving Campaign team at NREL requested that I give a refresh to their previous campaign's look and feel that had been more scientific, sleek, and clean, to a more warm, inviting, and nostalgic branding that focused more on the human aspect of giving. It was important to me that this campaign be people focused and thus tug at the heart strings of potential donators. The theme I was given was "Energize the Community". So it was important for the graphics to be engaging, lively, and people oriented.